MANUFACTURERS, IMPORTERS AND SUBSIDIARIES
Network management and strategic analysis
Optimize after-sale management and monitor your network performance with powerful centralized tools.
OUR GOAL
What our systems should bring you
For manufacturers, importers and subsidiaries, Soft Way offers strong and integrated platforms specifically designed for a more efficient control and development of the sales and assistance network, ensuring optimal consistency and global results.
DEDICATED PRODUCTS
Discover the products dedicated to dealers, resellers and spare parts providers
SWAN (Soft Way Aftersales Network)
A complete platform for centralized after-sale activity management of the network. SWAN allows process supervision, subsidiaries coordination and high levels of service.
More info
BI (Business Intelligence)
Advanced Business Intelligence solutions to turn data into strategic insights. Analyzes sales, assistance and spare parts performance over the whole network, identifies trends and allows decision making based on data.
More info
Digital Marketing
Digital marketing solutions and strategies allowing to increase online visibility, attract new clients and retain existing clients. Includes activities such as SEO, SEM, social networks management, e-mail marketing and campaigns.
More info
Custom Websites
Creation of customized websites reflecting each client’s identity and specific goals. From the initial project to the implementation, we make sure you benefit from a unique online presence, with full functionality and optimized user experience.
More info
DISCOVER ALL THE MARKETS
Discover the other markets
Dealers, resellers
and spare parts providers
Insurance
adjusters
Maintenance
and repair
Multi-market
solutions
NEWS AND EVENTS
Latest news and updates from the Softway world
6-9 / 11 / 2025
EICMA 2025
Come visit us at EICMA and discover our latest offerings. You'll find us at Pavilion 5, Stand Q74
Watch video
15 / 10 / 2024
INTERVIEW WITH ABS MOTORI
Click here to view an excerpt of the ABS Motori interview with our general manager Francesco Pasquali
Watch video
20 / 09 / 2024
VITA DA CONCESSIONARIO
Interview with Maurizio Fontana on the "Vita da Concessionario" podcast
Watch video
LET'S GET STARTED
Speak to an expert and ask for a demo
